21 June, 2007

โปสเตอร์สุดล้ำจาก Adidas ที่ทำด้วยเลือด


ในทุกๆปี Addiads ซึ่งเป็นผู้สนับสนุนหลักทีมฟุตบอล All black ของ New Zealand จะจัดพิมพ์โปสเตอร์ผู้เล่นของทีมแจกให้กับแฟนๆ เพื่อเอาใจแฟนบอลที่เชียร์ทีมนี้ให้ชื่นชอบแบรนด์ addidas ไปด้วย แต่ในครั้งนี้ Addidas ได้จัดทำโปสเตอร์ที่ไม่เหมือนใครจริงๆ จะเรียกได้ว่าเป็นครั้งแรกของโลกเลยก็ว่าได้ โดยไม่เพียงแค่แสดงภาพรูปนักกีฬาในทีมในแบบเดิมๆ แต่ครั้งนี้ได้นำเอา DNA ที่ได้มาจากเลือดของนักกีฬาแต่ละคนมาผสมลงในการพิมพืโปสเตอร์ที่ผลิตในจำนวนจำกัด พร้อม certificate ที่มีหมายเลขตรงกันกับเสื้อทีม All Black ในคอลเลคชั่นพิเศษในครั้งนี้ด้วย

ลองไปดูวิดีโอเบื้องหลัง campaign นี้ได้ที่ http://www.bondedbyblood.co.nz/

และข่าวล่าสุดแคมเปญนี้เพิ่งจะได้รางวัลที่ Cannes Lions 2007 เมื่อไม่กี่วันที่ผ่านมานี้ด้วยนะครับ

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