15 June, 2007

โฆษณาที่ต้องมองมาจากฟ้า

จริงๆแล้วสื่อแบบนี้มีการนำมาใช้งานมาสักพักหนึ่งแล้ว อย่างเช่นก่อนหน้านี้เมื่อปีที่แล้ว KFC ก็เคยทำโฆษณาที่ว่ากันว่ามองเห็นได้จากอวกาศ (คลิกเพื่อดูข่าวได้ที่นี่) และลือต่อกันว่ากำลังจะทำโฆษณาแบบเดียวกันนี้ที่บนดวงจันทร์ (คลิกเพื่อดูข่าว) บางกระแสก็บอกว่าเป็นการแต่งภาพเพื่อสร้างกระแส สำหรับข่าวอันหลังนี้ จริงเท็จอย่างไรผมไม่รู้ แต่ที่แน่ๆรู้แต่ว่าได้ pr ไปแล้วฟรีๆ

แต่ที่เป็นข่าวที่อังกฤษเมื่อเร็วๆนี้ก็คงจะเป็นโฆษณาสำหรับเว็บไซต์วาบหวิวแห่งหนึ่ง ที่ถูกสร้างให้เห็นในช่วงขาลงของเครื่องบินที่สนามบิน Gatwick เห็นได้โดดเด่นเป็นสง่า ล่าสุดได้ข่าวว่าทางการอังกฤษกำลังจะเล่นงานทั้งเจ้าของที่ดินและบริษัทโฆษณา เนื่องจากเป็นโฆษณาที่ดูแล้วไม่เหมาะสมกับสังคม แต่อย่างไรก็ตามถือได้ว่าประสบความสำเร็จในแง่เรียกร้องความสนใจจากนักข่าวได้มากมายเลยทีเดียว และก่อนหน้านี้บริษัทโฆษณาแห่งนี้ก็เคยทำอะไรแนวๆนี้มาแล้วเหมือนกัน ซึ่งผมว่ามันออกจากเกินไปนิดครับ ดูรูปข้างล่างนี้ซิครับ


15 comments :

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Richard Quick, Millionaire said...

I really wish I knew what you were talking about. It looks intriguing.

If only you wrote words instead of squiggly lines.

See you on the veranda!

Richard Quick, Esq

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