นิยามของ Viral Marketing

ความหมายของ Viral Marketing จาก Wikipedia:

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

ดูความหมายทั้งหมดได้ที่

http://en.wikipedia.org/wiki/Viral_marketing