25 February, 2009

ร้าน Nike London 1948 กับวัสดุ recycle

มาดูร้าน flagship store ของ Nike ที่ London ได้นำวัสดุ recycle จากพื้นรองเท้ากีฬาที่เหลือใช้นำมาผลิตวัสดุที่เรียกว่า Nike Grind (ดูรายละเอียดของโครงการได้ที่ www.nikereuseashoe.com )
ที่ร้านนี้ได้นำวัสดุดังกล่าวเอามาทำเป็นพื้นของร้าน เป็นตัวอย่างการนำเรื่องการรักษาสิ่งแวดล้อมเข้ามามีส่วนร่วมกับแบรนด์ที่เกี่ยวข้องกับกีฬาได้เป็นอย่างแนบเนียนดีทีเดียว ซึ่งยังไม่ค่อยเห็นแบรนด์ในหมวดเดียวกันทำโครงการทำนองแบบนี้นะ


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