02 May, 2006

โปรโมทแบรนด์ผ่าน Viral Film


เมื่อประมาณช่วงต้นปีที่ผ่านมา แบรนด์ชุดชั้นในดังจากอังกฤษ Agent Provocateur ได้ออกแคมเปญ viral ผ่านทางหนังสั้น โดยให้ Mike Figgis ผู้กำกับหนังดัง อาทิเช่น Leaving Las Vegas และ Internal Affairs มาสร้าง viral film ที่ชื่อว่า 'Tied Up at the Office' เพื่อใช้ในการโปรโมทแบรนด์
โดยเริ่มต้นด้วยการออกหนังตัวอย่าง (trailer) ผ่านทาง micro site ที่ทาง Real Network เป็นผู้ออกแบบและสร้าง ผู้ที่สนใจสามารถที่จะแนะนำและส่งต่อ link ไปให้เพื่อนๆได้ รวมทั้งลงทะเบียนเพื่อเข้าร่วมเป็นสมาชิก AP Club เพื่อรับแจ้งข่าวเมื่อหนังสันดังกล่าวพร้อมที่จะให้ download และรับชมผ่านทางออนไลน์เท่านั้น นอกจากนี้สมาชิกยังสามารถเข้าชมบทสัมภาษณ์พิเศษของผู้กำกับรวมทั้งภาพและ wallpaper จากหนังเรื่องดังกล่าวได้อีกด้วย
คลิกที่นี่เพื่อชม micro site ดังกล่าว

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